Lead Capture Apps: The Best Options for Increasing Website Conversions
The internet has become part of people’s daily lives, and businesses are capitalizing on that surge to promote their brands, products, and services online. People may visit your website even when not interested in your products. They will still leave your site even when they find what they want.
Businesses convert website visitors into leads using lead capture pages, lead capture forms, and checkout pages in eCommerce. On the other hand, customers shy away from providing their details because they want to protect their data. Therefore, lead capture forms have a lower conversion rate.
Research shows that 80% of marketers use lead capture tools to generate more leads and convert them into buying customers. You, too, need a more engaging and interactive tactic to collect more data. A field reporting app improves the quality of your lead capture because it collects data in a more user-friendly way.
This post will consider why your business needs lead capture apps and what to consider when sourcing these tools.
What is a Lead Capture Application?
Companies are now going for the best and most reliable lead capture app because the tool helps in discovering new sales opportunities. Salesforce uses lead capture apps to generate a high amount of leads and nurture them to become purchasing customers for their products and services. This enables brands to stay ahead of the competition.
Lead capture apps help businesses turn casual or first-time visitors into qualified leads. A powerful lead app lets you connect with people interested in your brand.
The lead reporting app enables you to attract your leads, grab their contact details and identify the best way your business can cater to their needs before your competitors do it. You can also use their data to create highly-personalized campaigns, thus increasing your website conversions.
But many lead capture tools in the market promise a stellar performance. Selecting the best from the hundreds of options can be a painstaking process.
3 Benefits of Lead Capture Apps
Lead capture tools are vital. They guide your businesses toward successful sales strategies and conversion, thus growing your business.
Here are the 3 advantages of utilizing sales lead apps to increase your website conversions
1. Gather Accurate Data
Some businesses use contact forms, sign-up forms, social media, chatbots, or in-person interactions. But people change their contact details regularly, and your database may contain inaccurate data. Lead capture applications and software collect customers’ data, including phone numbers, addresses, purchasing behavior, etc. They also keep this data up-to-date and accurate.
2. Qualify Leads
Statistics show that nearly 96% of casual website visitors are not ready to make a purchase. But their perception changes when salesforce effectively focuses their efforts to qualify and score these leads.
Lead capture tools enable your salesforce to identify leads and qualify them to convert them into purchasing customers. Further, the lead app gives you more insight into website visitors that are completely irrelevant to your business. This helps you to avoid becoming intrusive or wasting time pushing them to sales.
3. Discover Successful Marketing Strategies
Lead-capturing tools allow businesses to track the sources of leads to understand effective marketing strategies and make the necessary adjustment. Marketers use this information to enhance their marketing efforts so that they can meet their target audience’s expectations and needs. The team pushes the leads to the sales department responsible for closing the deal and nurturing the relationship with new customers.
Qualities of the Best Lead Capture Apps
Effective lead capture tools supercharge conversions and improve sales and ROI. Brands invest in the best lead capture apps because they want to identify and abandon ineffective data collection tactics, speed up lead generation and improve their marketing strategy.
The following are the qualities of a good lead capture tool:
Offer Multiple Channel Lead Capture
Marketers cast their net wider to reach out to many people during their lead capture initiatives. Businesses promote their brand, products, and services through different channels, including websites, mobile apps, social media platforms, etc.
Collecting customer data from a single source is not a good strategy. A good lead capture app should help businesses and their marketers to collect data from multiple channels because it improves website conversions.
It should enrich your lead’s contact data by providing information about their purchasing behavior, interests, preferences, and other relevant traits that you need to personalize their experiences.
Automate the Lead Capturing Process
Companies automate their processes to increase productivity and eliminate human error. Automating the lead capturing process improves website conversions which boosts your revenue.
With that said, businesses should invest in lead capture tools that automate the entire lead generation process because it speeds up lead capture and conversion. It automatically routes collected data to the CRM system, a process that improves productivity and business growth.
Integrate with Popular CRM Software
A good capture app should integrate well with your current customer relationship management (CRM) software. This capability enables the customer data captured using lead capturing tools to automatically go to the CRM systems, thus speeding up the lead conversion process and minimizing human error.
Provide Reports and Analytics
Businesses depend on advanced reporting and analytics to track their key lead capture metrics like the source of their leads, the number of conversions, and new sales opportunities.
Marketers use such information to develop successful marketing strategies which help the business to drive website traffic and motivate casual visitors to leave their information behind before leaving the site. Indeed you can better manage and direct your lead capturing efforts when you have valuable information about your website visitors.
Wrapping Up
There are many lead capture apps in the market. They are designed to help businesses and their marketers gather and analyze the contact information from their website visitors.
Lead apps can help you identify sales opportunities, personalize experiences, and convert your leads into purchasing customers.
This post has highlighted the benefits and qualities of a good lead capture tool. Applying them can help you increase your website conversions, sales, and revenue.
